Search Engine Optimisation
Philosophy (Art, Science, Evolution) of Website Design and Search Engine Optimisation (SEO)

Search Engine Optimisation - Leibniz Principles - It is a good thing to proceed in order and to establish propositions (principles). This is the way to gain ground and to progress with certainty.
(Gottfried Leibniz, 1670)
It is a good thing to proceed in order and to establish propositions (principles). This is the way to gain ground and to progress with certainty. ... I hold that the mark of a genuine idea is that its possibility can be proved, either a priori by conceiving its cause or reason, or a posteriori when experience teaches us that it is a fact in nature.

Introduction to the Philosophy of Search Engine Optimisation

We are primarily philosophers who inadvertently got into Search Engine Optimisation (so we are very different to the many thousands of other Search Engine Optimisation websites currently on the internet).
Having had a website (with only about 5 web pages) on Philosophy ( Metaphysics of Space / Wave Structure of Matter) for several years, and getting only a few page visits a day, we began to realise the fundamental importance of Search Engine Optimisation. This knowledge then led to us constructing many different website pages on different subjects. (One of the beauties of Philosophy {wisdom from truth} is that it applies to all subjects.) Our website now (June, 2005) has about 280 Web pages explaining knowledge and quotations from many famous philosophers. Most importantly though (for SEO), we have tried to apply the lessons of philosophy, which requires first determining our Principles of Search Engine Optimisation, and then applying this method to our website construction.
Our Website has gone from having virtually zero page views to getting around 130,000 page views per week (including images we now get about 6 million hits per week, with a weekly bandwidth of 20 Giga Bytes!!).
Most pages now have a Google Page Rank of 5/10, the Index and a few main pages have page rank of 6. (This page has a page rank of 4 as we focus on our philosophy pages and don't point any links to it!)
The Alexa Website Rank has gone from 730,000 down to around 50,000 (from January, 2004 to April, 2005). i.e. Yahoo is top, Alexa Rank = 1, MSN is second Alexa Rank = 2, Google is fourth, Alexa Rank = 4.)

And and we are now in the Top 5 Philosophy websites on the Internet,
(Search Alexa Philosophy in Google for more details of Top Philosophy Websites)

Search Engine Optimisation - David Hume 'And though the philosopher may live remote from business, the genius of philosophy, if carefully cultivated by several, must gradually diffuse itself throughout the whole society, and bestow a similar correctness on every art and calling'.(David Hume, Treatise Concerning Human Understanding. 1737) We may observe, in every art or profession, even those which most concern life or action, that a spirit of accuracy, however acquired, carries all of them nearer their perfection, and renders them more subservient to the interests of society. And though the philosopher may live remote from business, the genius of philosophy, if carefully cultivated by several, must gradually diffuse itself throughout the whole society, and bestow a similar correctness on every art and calling. The politician will acquire greater foresight and subtlety, in the subdividing and balancing of power; the lawyer more method and finer principles in his reasoning; and the general public more regularity in their discipline, and more caution in their plans and operations.

Our own results confirm that Search Engine Optimisation is very much a Science, and the scientific method achieves better results in terms of website ranking and number of page views / hits. (Which is the aim of the game.) This increase in page views will prove to be a very cheap and efficient form of marketing that will continue to work for you 24 hours a day, year in year out, all over the world.

Please browse this webpage, as there are many good search engine optimisation articles and links to excellent websites with free and very useful optimisation tools.
Below is a more detailed discussion of Search Engine Optimisation and some of the Principles we apply.

The Importance of Search Engine Optimisation (SEO)

It is clear that the Internet (and the major Search Engines - Google, Yahoo, MSN, and AOL) are revolutionising how we access information, and are having profound consequences for both business and academic organisations. The monopoly on knowledge once held by Universities and Multinational Media Corporations is now being replaced with a more democratic system of knowledge, largely determined by the results which Search Engines display.
And this explains why Search Engine Optimisation (SEO) and Web Site Page Design have become critically important to both businesses and academics. With over three billion web pages now on the Internet, it is obvious that a site full of useful knowledge is pointless without Optimisation for the Search Engines as it will never be found. Likewise, poorly designed websites simply frustrate people and they quickly move on to another web page.

Search Engine Optimisation - The Good and the Bad

Unfortunately Search Engine Optimisation has a generally poor reputation. Because search engine 'Spiders' are still relatively primitive, design of websites for search engine optimisation has focused more on manipulating the search engine results and website ranking, and largely ignored the people who actually read the websites. This has led to the mass production of millions of 'doorway' pages, generally containing very little unique / useful information, stuffed full of keywords and pretty much identical to many thousands of other websites (and often responsible for masses of very annoying unsolicited emails / spam). This is unfortunate because it obviously taints the reputation of good search engine optimisation services that are in fact essential for good website design.
While it is still necessary to repeat keywords throughout your website (sorry), with good knowledge of what 'spiders' require for good website ranking, it is possible to design an attractive website with useful information and services that people will enjoy and most significantly, will still rank well in the search engines and thus be easily found by people searching the web.

Philosophy of Website Design and Search Engine Optimisation SEO

As we have explained, we became interested in Search Engine Optimisation and Website Design Services inadvertently through our work in Philosophy. After several years of trial and error (a great way to learn) our Philosophy site now ranks number one if you Google search Philosophy Truth or Truth Reality out of roughly five million results. In fact we now come up in the top 50 results (in Google, which dominates the internet) for most of the main search terms in Philosophy, Physics and Metaphysics.

In one sense philosophy is the combination of Art and Science. This is also particularly applicable to Search Engine Optimisation (SEO) and Web Page Design Services. Search Engine Optimisation is pure Science, as Search Engines use mathematical algorithms to calculate website page rank and positioning. On the other hand, Web Site Page Design is certainly an Art as people are far more complex and subtle in their judgments than search engines.
Thus the Philosophy of Search Engine Optimisation is to design artistic intelligent websites that appeal to people, while also applying the Science of Search Engine Optimisation so they rank well on the major Search Engines.

Philosophy of Website Design and Search Engine Optimisation (SEO)

General Principles of Website Design

1. Simple and logical to use and thus easy to find information. This website uses eight layers, with menu links to each layer at the top of this page.
2. Fast - by clever use of technology to minimise data rates and to ensure that text downloads first (people are impatient). While you read this introduction the other layers are downloading so there is no waiting when you click on links to other layers.
3. Alive, Dynamic & Interactive - Intelligent use of both Space and Motion. While Digital Video and Flash Movies are not spidered by Search Engines, their judicious use is still important.
4. Honest & True - For both film and literature, if someone loves their work, and has good knowledge, then this quality pervades the work in subtle ways that are impossible to fake.
5. Search Engine Optimisation - This requires knowledge of relevant keywords and their sensible use in your website page design. Further, you must understand how the Search Engine 'Spiders' work, what they 'see' and what they like (good relevant unique content) and don't like (Spam). Without good Search Engine Optimisation the best aesthetic web design in the world is pointless, as it will never be seen.

General Principles of Search Engine Optimisation

1. Search Engine Optimisation SEO is an Evolutionary Science.
Both Website Design and Search Engine Algorithms are evolving (along with computers and software) thus SEO is an ongoing process. Changes are made to your website founded on certain Principles, the effect of these changes are measured (empiricism) to confirm that the changes achieve the desired results.

Abiding by this method of Science, we will provide the Google and Alexa Page Rank, and Ranking in the major Search Engines over the next few years for this website (this page is part of an evolving Science experiment to confirm that what it is saying is true).
The Website was uploaded on the 19th of September 2003, and we have now added in our latest results from April, 2005 (which are really quite remarkable.) See Search Engine Optimisation Results

We have also recently added a page that contains far more information on how to optimise your website for Google, and also provides lots of useful tools and websites where you can build links back to your own webpages. However, we wish to emphasise that this is not about 'spamming' other sites. At the end of the day, if you wish to succeed on the Internet you need good quality content that people find useful, such that over time your website grows organically due to people adding links to it because they like it! See; Website Optimisation Tools, Tips and Tricks, Useful Sites

Digital Video and Flash Movies

We are also into filmmaking (in the South West of Australia) and have made some digital video & flash movies for our website. And as the speed of the internet increases these moving images (which are far more captivating than text) will become more important in web site design. You can see some samples of our work by clicking on relevant links on the side of this page (still very incomplete - though there is useful digital video information and free downloads). There are also excellent articles and links on search engine optimisation services, website design, and many free tools (collected over three years) for optimisation of your own Website.

Geoff Haselhurst, Karene Howie, Email
How to Help the Wave Structure of Matter
(September 19th, 2003 - Last updated June, 2005)

Search Engine Optimisation (SEO)
Philosophy (Art, Science, Evolution) of Search Engine Optimisation
Website Promotion and Positioning - Website Page Design
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Philosophy (Art, Science, Evolution) of Website Design and Search Engine Optimisation

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